Organizational Leadership Essay

Severe negative financial position in the market and unprofitable operation with the following causal factors: Product Management: Poor product styling resulting in loss of market share greater than many other car manufacturer’s total production Decentralization: Too many vehicle platforms that made production inefficient and was further complicated by a plethora of suppliers and decentralized purchasing Communications: Poor communication practices and an absence of transparency (managers were unaware of production costs) Rigid compartmentalized organization (siloed) structure with minimal cross department interaction Weak channels to market with unhealthy channel conflict. Customer Wants / Needs: Lack of customer focus with reactive stance to competitor actions Cultural Constraints: keiretsu – Culturally rooted business philosophy Slow, patient, caution, afraid of change culture in Japan with many failed attempts to address well known problems Supplier relationships based on cultural and regional ties restricting global expansion Question 3: Evaluate Ghosn’s first 100 days. Effective leader and/or manager? Ghosn’s first 100 days proved he is an effective leader, Per John P. Kotter, Leaders don’t make plans; they don’t solve problems; they don’t even organize people. What leaders really do is prepare organizations for change and help them cope as they struggle through it.

Descriptive- the Book I Want Essay

There are moments during the day when there is just too much noise. White noise hisses from the television in the corner. The high pitch buzz of rock music blares from earbuds implanted into the ears of someone nearby. Even the insistent clickity-clack of fingers across a computer keyboard seem to add to the flurry of traffic already flushed into my mind, via my overwhelmed ears. For me, there is one moment in my day that quiet is treasured. When I can no longer take it, I escape to a brick and mortar bookstore and treat myself to a hardback book. When I walk in, I am always taken aback by the towering displays of tomes; the precariously perched novels appearing like high divers waiting to plunge to the earth below. I find myself tipping-toeing around the pyramid tables, holding my breath to keep their descent from happening. I scan the plethora of shelves for something to read. Then, without warning, I see it. Hiding away, leaned back against a cold metal shelf, is the one I want; my book of choice, Ready Player One by Ernest Cline. The glossy red and yellow book jacket stands in sharp contrast to the harsh, dulled brown of its perch, like a square apple hanging from a gnarled tree. The crisp, jacket edges fall like a neatly pleated skirt around a strong sturdy backing. Embossed letters softly raise themselves to my eyes as if to say, ‘hello’, and bid me to take them home. I spy uniformed ivory pages sandwiched between the black binding, small gaps in the spacing attempt to cry out with a silent, ‘open at me first’. My mind reels at what might be uncovered once I take it home, do I dare? The hardback emits such a yearning to me, that I cannot stop a gently quivering hand from reaching out and lifting it off the ledge. At first touch, the novel is cool and smooth beneath warm meager fingers. The imprinted title on the book’s sleeve rolls beneath my fingertips, like gently sloping mountains surrounding wide expansive valleys. Tracing outside the lettering, I find the rest of the cover faintly akin to sandpaper, and draw my fingers back. I rest the digest atop flat palms to feel for its weight & length. It is not so light that it may be mistaken for a mere picture book, yet it does not carry enough weight as War and Peace might. It would make a lovely specimen in my growing collect. I tenderly run my fingertips across closed pages, savoring the minute detail of mismatched page lengths. Subsequently, I soothingly open the story just enough to hear it murmur to me. My ears delight in the sudden recognition of hundreds of small birds fluttering, as if startled by someone traipsing through their habitat. Closing the lid on this glee, I am met by the crackling pop of the book’s spine; a tribute to a roaring fire that would be waiting for us once we reached home. Sighing softly, I make my way to the front of the store to purchase my indulgence. I brush off the jacket only to find the swishing of my hand calls to mind the gentle simmer of butter in a hot pan upon the stove. For an instant, my desire for my book is momentarily eclipsed by my hunger, as I place my prize upon the cashier’s stand. The echoing thud sounds like a dropped suitcase on a marble floor in an empty airport terminal, always louder then you expect it to be. I swipe my credit card as the smiling young lady behind the register: hurriedly wraps my treasure in plastic, places a paper receipt inside the bag, presents me with my purchase, and thrusts me towards the exit. Walking out, I have a sense of anticipation building within my chest. I have my prize, and all that remains is to get home to the safety of my quiet room and secluded chair. My breath catches in my throat as I think of how wonderful it will be to relish in the first written words of the story. I imagine myself like Neil Armstrong, except taking a step into a new fantasy and not onto the moon. The drive home is marred with endless lines of cars braking at multiple stoplights. We pulse between the gas and brake pedals, like the jerky motion of a springy horse at a public playground. The constant rocking forward and back has started to slowly lull me to sleep, so I turn up the air, unexpectedly puffing the bag around my reward. Immediately, the vents push the scent of new paper into my face, I breathe deeply. The lingering spice of aged leather and printer ink reminds me of long hours curled up in the quiet, delighting in an author’s heady language. I slowly exhale my valued lungful of air, when I notice I am within reach of my home. My heart leaps at the memory of my hushed home; its tranquility will only add to the soothing moments I plan on spending with Mr. Cline, an escape from the hustle of noise. Pulling into my driveway I get a twinge in my heart of something gone wrong, like the smell of looming rain before a massive storm. The car door slamming should be thunderous, but its noise is drowned out by the riotous thumping of a bass drum. Making my way into the house, the clash of a high hat cymbal rattles the glass, distinctly reminding me of lightning doing the same during the last storm. Somehow, I get the distinct feeling that my attempts to have a quiet, relaxed noiseless reading time will be trumped by the clamor next door. And wouldn’t you guess it, I was right.

UK Mail industry Assignment Example | Topics and Well Written Essays - 3500 words

UK Mail industry - Assignment Example On the other hand, the problems, which the Royal mail has recently faced, made consumers think about the necessity to make the mail market competitive and open for the new participants. As soon as the decision to open the mail market for new companies from the beginning of 2006 has been taken, two questions appeared: will Royal Mail stand the competition and is the competition a threat to its operations and position In order to answer this question, the position of Royal Mail on the British market should be considered from the following viewpoint: is the leading position of Royal Mail connected with the high quality of its services or with the impossibility for the similar companies to enter this marketing segment To my mind, the quality of Royal Mail service in the recent years has somewhat decreased and new competitors may create a serious threat to the Royal Mail leadership, though new companies will have to break the resistance of those consumers, who rely on their constant preferences and are not willing to change the supplier of universal mail services. Royal Mail still carries several advantages and meets some challenges, which help it to keep its profitable position. It is noted among the most reliable employers of the UK, having over 193,000 workers in its staff, which is almost 1% of the working British population. (http://www.royalmail.com) The number of addresses serviced by Royal M ail is the biggest in the country, making up to 84 million deliveries a day. As Royal Mail itself quotes, 'Since then we've undergone a huge transformation, turning losses of more than 1 million a day three years ago into a 537 million profit fromoperations in 2004-05. And we are delivering our best quality of service on record with world-class performances. This success has given giving us a base to meet the next challenge of full competition in the UK mail market from 1 January 2006. We will fight hard for every single letter. We are determined to compete successfully in the open market - but in order to do so we need a fair regulatory regime and the ability to invest in the modernization of our business.' (http://www.royalmail.com) The key words here are 'modernization and investment', which are the urgent needs of Royal Mail today to stand the competition. Despite the serious organizational changes, through which it went in the year 2001, Royal Mail is still fully owned by the Government, thus the need of about 2 billion to renew the equipment, technologies and premises should be invested from the state budget, which now seems problematic. The open mail services market becomes a threat to the Royal Mail and its profitability. Modern customers choose speed, quality and reliability, especially when it concerns such services as mail, which are in fact the foundation of everything. Mail services all over the world face the decrease of the mail volumes, with the wide spreading of emails. Speed is often a decisive factor in relation to the universal mail services, thus new technologies are crucial for Royal Mail to stay a leader on the British market. (Cohen & Waller, 2000) It can be said, that Royal Mail has 'subscribed' on receiving its competitors, as it now faces the

French Civilization Essay Example | Topics and Well Written Essays - 500 words

French Civilization - Essay Example There were movements from the east and into France due to food shortages as population increased, the new people brought in new cultures which instead of replacing existing cultures the two cultures were incorporated, Romans brought in major changes in the region which include writing. Industries also emerged which include tool making industries, weaving, pottery and milling The Chasseyan culture existed in the year 3800 BC to 2700 BC and this saw the transformation of people from predators to more settled farming and herding, the Seine Olsen Mane culture existed in the year 3500 to 1800 BC and is said to have originated from northern France and during these years it spread wide in the region, the bell beaker culture is said to have originated from Spain and was characterized by the decoration of utensils. Celts invaded the north in 725 BC and they brought in iron ploughs that helped boost agriculture, Celts also introduced hierarchical form of society where the social groups included warriors, tenants, clients and slaves. The Romans settled in Gaul and brought in major changes to existing cultures which include introduction of taxes, markets, officials, soldiers.

Juvenile Justice System Essay Example | Topics and Well Written Essays - 1500 words

Juvenile Justice System - Essay Example The most important facet of all this is the "best interest of the child" theory that guided the courts lingers in the purpose clauses of juvenile codes throughout the world.4 However, it seems to have failed to address the concerns raised by victims or communities about the juvenile justice system. The therapeutic intervention and punishment models of justice also appear to be incomplete. If these two models coexist in a jurisdiction, they are in constant conflict. However, if either one of these exists by itself, it fails to serve all stakeholders in the system. There are further studies according to the framers of the code that is the balanced consideration of community protection, offender accountability and competency development. This could bring clarity and reason to juvenile system issues. Through this comprehensive philosophy it will deal with every aspect of delinquency, punishment, treatment and prevention. With the concept of these three principles, if fully implemented, it could create a juvenile system that truly operates in the best interest of the child and the community.5 In all the instances when a dual or multi-diagnosis of several problems result, experts recommend that sources of treatment if not available at the moment, should be developed and reflect the developmental needs of juveniles in conflict with the law and are not merely replications of service delivery systems originally designed for adults. According to the recommendations of specialists, useful interventions for juveniles must ensure a close match between risk of re-offending, nature, level, duration of intervention. They must employ practitioners whose teaching approaches correspond to the learning capacities of children and use material tailored for a certain juvenile. It must be community-based and closely connected to the youth's home environment than like an institution. A drawn range of methods must be developed to cover anger management, social skills training and problem solving.6 Furthermore, many practitioners suggest that a continuum of care and a set of protocols must be established to determine who will provide services to the youth. There must be a case manager whose selection will be based

Introduction to Reational Database Essay Example | Topics and Well Written Essays - 1250 words

Introduction to Reational Database - Essay Example A thorough research was conducted to address the above-stated issues with the system. There are several solutions available to address the issues pertaining to the development of an ICT infrastructure including an integrated information system based on some relational database management tool. There are two major application environments available to develop the system which includes a simple Management Information System and a Web-based Information Portal. Both of these systems can be developed on a relational database and are equally viable solutions. However, there are certain added features that a web-based Information Portal can offer to accommodate specific business operations. (Grehan, 2011).Speed Trans information portal is supposed to handle the heavy load of external transactions through e-commerce module and a quick access to information is a mandatory requirement of e-business clientele. These two business domain specific requirement are best met by a Web-based Informatio n Portal. Web-portals are more prone to security issues, therefore, a strong user authentication and authorization over a secure Virtual Private Network (VPN) channel will be required to establish a connection to the system. Additionally, a strong security spectrum will be required to safeguard vital system resources from hackers and viruses. Special network protection technologies including software and hardware tools and mechanisms are required to be implemented to ensure secure, smooth and stable information portal implementation.  ... The company is presently working with various other firms to supply them with automobile spare parts on regular basis. The company operations require an online communication system with its own branch office and other firms. The system is also required to be integrated with the company’s information system. Moreover, the firms is experiencing a high growth in the business and the present ICT setup often faces bottleneck conditions to support the business operations in size and speed. The new system should be designed keeping in mind the future scalability requirements that may arise within at least three years from now. Speed Trans has initially launched a limited ICT setup which is now required to be expanded to a fully integrated Information System along with online communication capabilities to handle the workload of a medium sized enterprise. 3. Current Business Issues The current system has several issues due to its limited scope. These issues cause delay in business tran sactions, communications bottlenecks restrict the smooth flow of critical business information to and from business partners and clientele, due to lack of integration between various system modules the information stored in various systems cannot be used to provide business intelligence and decision support. These and many other business issues identified in the study are discussed in the following paragraphs; a) Lack of System Support Presently every business operations is not supported by the system and a hybrid environment of system supported and manual operations and transactions are used to achieve business objectives, e.g. system maintains business partners and clientele information but it does not support automated email module to ensure

Journal Article Review Factors Motivating College Students to Learn Essay

Journal Article Review Factors Motivating College Students to Learn - Essay Example Halawah’s (2011) journal entails works researched by diverse researchers and analysts. Nonetheless, I am not conversant with any of the establishments referenced in this work. From the compilations, I would contentedly argue that, a huge percentage of these authors have spent a lot of their time in the educational sector, by and large as educators in renowned universities. Brophy, one of the cited authors has also made a lot of contributions in making the work on ‘Enhancing Adult Motivation to Learn’ a successful and useful piece in the educational context. On the other hand, the article and textbook refer to two different works by the author. Other works by Halawah Halawah (2006) has published other works like ‘The impact of student-faculty informal interpersonal relationships on intellectual and personal development’ a college Student Journal besides the work on ‘Students’ motivation to learn from students’ perspective’, that focuses on conducting research on the contribution of students’ unofficial interpersonal relations on the development of learners’ intellectual and personal development. The work is a recent piece that was published in 2006; thus, useful in the study of learners and their development. Additionally, Halawah (2006) has yet another 2006 journal publication on ‘The effect of motivation, family environment, and student characteristics on academic achievement’, which aims at analyzing the impact of motivation, the learners’ home environment and the learner attributes on their academic achievement. Halawah (2005) is also the publisher of the work, ‘T he relationship between effective communication of high school principal and school climate’ of 2005. This work outlines the attributes of an effective and successful principal in a school setting. The key attribute emphasized in this article is the need for cultivating communication for a conducive learning environment. Research findings versus the results The research findings indeed follow logically from the findings as described in the article. The findings concur with the studies conducted on the 232 participants who took part in the study (Halawah, 2011). From the findings, it is evident that all the factors that contribute to motivation of the learners have been analyzed one by one. The concepts that relate to teacher personality and classroom management have been studied through the responses of the learners. For instance, the ability of the teacher to create a conducive environment to take place has been described in the findings with the mean standing at 4.6 for les sons well planned; thus, motivate learners. Results from the findings also include the teacher creating an open atmosphere for learning that motivates learners. Collaborative effort between teachers and the learners has also been described in the learning setting as an aspect that leads to motivation among the learners. Other aspects that relate to the learners have been discussed in the results section, like setting of considerable goals, increasing the esteem of learners, having a positive rapport with the learners amongst others are linked with the research conducted in the study. In this case, it is justified to argue that the research findings follow logically from the results discussed in the article. Sample selection The study conducted by Halawah

WHS Management Systems Assignment Example | Topics and Well Written Essays - 1000 words - 2

WHS Management Systems - Assignment Example According to the research findings, it can, therefore, be said that an efficient and effective implementation of WHS management in any type of organization is the one that is able to minimize accidents in the workplace hence reducing the compensation and medical cost which the company could bear. The WHS Act, 2012 was stipulated with the main aim of safeguarding safety and health measures and also to ensure that they are duly managed and carried out. In an organization, there are several activities which are always involving and may lead to increase in the risks in the workplace thus why section 19 of work health and safety has numerous management structures that could mainly be applied to cover all the employees who are working in a certain organization. The workplace health and safety players in Australian hardware should ensure that they have identified the safety and healthy lawful requirements which are applicable in operation of the organization. Some of these requirements are; codes of practice, legislation, and Australian standards. All the requirements should be kept up to date by reviewing them regularly. All the risks which are associated with an operation of the Australian hardware are minimized through WHS management. For the firm to ensure that workplace health and safety are adhered to, the following elements are fully considered enabling the firm to integrate WHS functions to its organization's systems. The Australian hardware has identified both physical and financial resources and all have been allocated to the relevant teams thus making it easy for the implementation of Workplace health and safety. The main objective of the provision of the resources is to ensure that there is provision of allocation of budget to both individual work units and Workplace health and safety team. The policy of WHS defines clearly and also it documents the responsibilities and accountabilities of all organization workers. In order employees to perform their dutie s competently, they should be trained on health and safety. The hardware management should determine the competencies, training, and experiences which employees should have met for them to perform their duties safely in the workplace hence reduction of risks in the workplace.

A Process of Ongoing Improvement Essay Example | Topics and Well Written Essays - 2750 words

A Process of Ongoing Improvement - Essay Example The primary formal presentation of DBR was by Goldratt and Fox, however before that point by point presentation, it was first known in The Goal, and that is the place most experts likely first look into it. After going through the novel carefully or even casually, the reader may be left with the feeling that numerous enhancements were made, however not have an acceptable thought of precisely what happened when, and how they all nourished together to realize the progressions seen in the plant. This paper dissects the information introduced throughout the course of the story. In this manner, there are a few goals: The Goal is not difficult to peruse and comprehend which has made it prevalent with specialists. Since it puts the onlooker amidst Alex Rogers confused life at Unico, the spectator can perceive how the majority of the substances of a plant administrators life influence an individual's capacities to make the "right" choices. Consequently, it is an influential approach to help individuals without production experience comprehend these substances. With an advance like that, it is straightforward why the third amended release says "In excess of 3 million duplicates sold". Since most secondary school understudies have not accomplished a production environment direct, the book has been utilized within numerous colleges, and the writer has utilized it as a part of a propelled production course for 10 years. Over numerous readings, the writer started to recognize more insights about the plant's ability sprinkled all through the book. A cautious take a gander at the points of interest in the book has demonstrated supportive in understanding the progressions and their effect in the plant.

Economic Globalization Essay Example for Free

Economic Globalization Essay Economic globalisation is a concept that has become common in the recent times and it is popularity is growing overtime. It virtually implies the process by which two or more countries economically integrate with an aim of enabling a global marketplace or in other words creating a global single market (Fung, 2006, pp 1). The main purpose for economic integration is to enable the expansion of the market, that is, corporations are enabled to operate beyond the borders of their country of origin. The concept of economic globalization can be perceived to posses both positives and negatives depending on the context over which is being analyzed from (Gardner, 2005, pp 67) The concept of economic globalization can be traced back to the ancient days during the trans-national trade period, which is several thousand years ago. The process of economic globalization is in control of the world trade organisation that provide rules that need to be followed in enhancing effective trade interactions between various countries of the world (Stalker, 1998, pp3),. The main goal of the WTO is to enable the producers of goods and services, the exporters of the goods and the importers of goods to conduct their business with much easy. The rules are based on the agreements that are set among the trading nations, where the agreements are expected to be ratified by the parliament of respective nations (Gu, 2006, pp 157). The WTO membership is currently 153 world countries with also a number of observers. The admission date into the organization of various nations vary from one country to other as it is a voluntary participation. For example, China joined the organization on 11 December 2001 (Peerenboom, 2007, pp 145). This proposal is based on carrying a research concerning the effects of Economic globalization and Chinas accession to WTO on domestic companies. The proposal starts at first providing the background information concerning economic globalization in china and its effect on the Chinese Economy. The research questions and objectives are then provided, the scope of the study and the significance of the study as the part of introduction. Literature review will then follow methodology and lastly the time plan. The research will use the Shenzhen Energy Corporation in China as one of the Chinas domestic energy enterprises in analyzing the effects of economic globalization on domestic companies and the response of these companies to the competition that arises from economic globalization in ensuring market sustainability. 1. 1 Background Economic globalisation is perceived to have enhanced China to attain an accelerated economic growth following the expansion of its market size, which enables the country to produce more following the increased demand for their products and services (Kotler, 2005, pp 37). The country is perceived to be benefiting from the global market in a reasonable manner following the countrys comparative advantage of cheap labour (Lu, 2003, pp 567). The cheap labour is enhanced through the high population of the country that implies abundant supply of labour (Prigoff, 1999, pp 89). This situation provides the country with a competitive advantage in the world market on the reason that its products are likely to bear a low price compared to the ones of their competitors who experiences high costs of production (Allan, 2004, pp 17). Following the encouraging of economic globalization by China becoming a member of WTO, the volume of foreign investments grew in China that were likely to compete with the local producers of goods and services (Hopper, 2006, pp 297). Shenzhen Energy is one of the domestic companies that felt the impact of the foreign investment competition and responded to it accordingly in enabling market sustainability. Shenzhen Energy Corporation was established through a fund raising in 1993 on it being approved by the peoples government office in the city of Shenzhen. The company was listed in the Shenzhen stock exchange market in September 1993, and it was the first large shareholding enterprise in the national electric powers to be listed in the stock market. The company was also the first public service stock company to be listed in the Shenzhen stock market (http://www. sec. com. cn/en/about/index. aspx? ModuleNo=080102 ). The company is controlled by the shareholder, Shenzhen Energy group company that was founded in 1993 as a state owned power company. The controlling company had been growing rapidly in proportionate to the economic growth of Shenzhen economy. The scope of business for the company is to develop, produce, purchase and market the various convectional energies and new energies within China. The company engages in investments and carries operations that are meant to enhance development. It participates in the transporting raw materials that are energy related and also involves itself in port, dock and storage industry. The company has investments and operations that are related to energy in the land industry, real estate industry and also the leasing industry. The companys investments and operations are also extended to high technology industries that are meant to improve the efficiency in the utilization of energy. The companys operations go beyond the border of China, that is, it involves in the import and the export of various goods. The goods that are exported and imported by the company include the set of equipment, supporting equipment, machines tools and also the vehicles that are to be used in energy projects. The company is also engaged in providing services that are related to the energy industry that include the designing, construction, management and providing the day to day operating services to energy projects. The company also provides service that includes staff training, consultation among other services that are mean to enable improved performance of the human resources in the energy industry and the making of informed decisions. The participation in developing environmental protection technology is a task that is carried by the company following the pollution claims that are raised concerning the consumption of energy. From the accounting reporting of the companys performance in 2007, the company had a total asset base worth 24. 5 billion Yuan. The larger proportion of the companys market is based in Shenzhen where it also hold majority of the share value of the plants. Its operations are mainly concentrated in Shenzhen and its surrounding. Some of these plants in which it holds shares include Shenzhen Mawan General Plant, Shenzhen Yuelianngwan Power plant, Dongguan Zhangyang Power Plant, Huizhou Fengda Power Plant, Guangdong heyuan Power Plant, and Ghana Combustion Engine Power Plant. The last two plants as provided in the list above are under construction. The companys performance as been desirable overtime. Shenzhen Energy Corporation has consistently been awarded various tittles that include outstanding enterprise, Advanced party committee and the law abiding tax payer. Therefore, Shenzhen energy Corporation can be perceived as being a local company in China that is likely to be affected by the foreign investors in china in the energy industry as a result of economic globalization. 1. 2 Problem Statement Following the participation of China in the economic globalization as an avenue over which economic growth can be enhanced and the Chinas accession to WTO can be perceived to have posed some effects on the domestic companies in China. The effect on the domestic companies arises from fact that a number of foreign companies are likely to be established in China to compete with the domestic companies. The competition between the domestic and the foreign companies in a given industry imply that the market for some industry is likely to be divided among the competitors with respect to their competitive advantages. The companies that produce their goods and services within the market standards and price will stand a better chance of taking a larger marker share compared to the companies that are less competent. In the wake for economic globalization and Chinas accession to WTO, there has been quite a large inflow of foreign companies into the Chinese economy. The energy industry has not been the exemption. A large number of power enterprises have been flowing into the economy, and they are characterized by having a large capital base, they are of high technology and possess management efficiency. These characteristics enable these foreign power enterprises to compete favorably with the domestic power enterprises like Shenzhen power corporation. The competition has been tight between the domestic power enterprises and the foreign power enterprises that require respective enterprises to undertake some strategies in enabling them to survive in the market. Shenzhen power corporation has not been an exemption in the competition that is posed by both foreign power enterprises and the local enterprises. The corporation has been thriving despite the increased and tight competition in the energy industry. Therefore, the aim of the study is to bring the strategies that have been taken by Shenzhen power corporation in enhancing the capability of being influential and profitable in the energy industry that seem to be flooded by the foreign power enterprises that have a large capital base, operate with high technology and posses effective management skills. 1. 3 Research questions The main research question of the study is to explain the marketing strategies that have been taken by Shenzhen power corporation in enhancing market sustainability in an industry that is dominated by foreign power enterprises. The questions to be answered in the reach for answering the main question include; i. How does the corporation gather information that is meant to aid in designing marketing strategies? ii. What are the companys target groups? iii. How does the company do its pricing? iv. To what level is customer satisfaction used as a marketing strategy? v. The nature of public relation of the corporation? 1. 4 Research objectives The main objective of the study is to establish the kind of marketing strategies that have been undertaken by Shenzhen power corporation in enabling market sustainability in foreign enterprises dominated industry. The auxiliary objectives that will enable to attain the main objective of the study include i. Identify the various means in which the corporations gather information that is used in designing marketing strategies ii. Identify the target groups for the companys products and services. iii. Identify the criteria that the company uses to set its prices in ensuring effective price setting. iv. Establish the level of customer satisfaction by the corporations v. Establish the nature of the products and services provided by the corporation to the market and their uniqueness compared to the products of the competitors. 1. 5 Scope of the study The study will be based on the looking at the practices adapted by Shenzhen power corporation in relation to the attempt of the corporation to ensure market sustainability in tight competition offered by the foreign power enterprises that are characterized by a large capital base, operate with the application of high technology, and inherent with effective management. Therefore, the study is meant to address the responses from Shenzhen power corporation following the tight competition in the industry that enable the company to thrive in the industry. 1. 6 Significance of the study The significance of the study follows from the argument that economic globalization is certain to disadvantage the domestic industries, that will have an adverse impact of retarding economic growth. Following the economic globalization of China and the example of Shenzhen power corporation, the above statement seem to be invalid because Shenzhen power corporation is still profitable regardless of the economic globalization as a Chinas domestic company. This implies that, there are lessons that are to be learnt from the practices of Shenzhen power corporation following its enhanced market sustainability. The lessons will be applied by other corporations that associate their failure to the concept to economic globalization. 1. 7 Hypothesis of the study The hypothesis of the study is that domestic companies are not affected negatively by economic globalization, but it is their economic inefficiency that makes them incompetent in competing with the foreign companies. Therefore, the companies poor performance after economic globalization is not as a result of the many competitors, it is because of their inefficiency that makes them less competitive. Competitive advantage is earned by designing relevant strategies and not by reducing the number of competitor. Competition is required in the economy in avoiding the excesses that are associated with the monopolies, because the inefficient companies are certain to exit the market due to their inability to compete favorable. Therefore, competition is likely to ensure efficient utilization of resources in meeting the needs of the society. Domestic companies should thus design strategies that are meant to enable them withstand the competition in the market, and that will also promote efficient utilization of the national wealth in meeting the needs of the society. 2. 0 Literature Review 2. 1 Gathering information for strategy designing On ensuring effective strategy designing, an organization is required to gather information that is meant to be used as a tool for strategy designing. This act is meant to eliminate the act of designing strategies arbitrary as it posses the possibility of the strategies becoming irrelevant. Therefore, an organisation requires to lay some measures in ensuring that information that is available and to be used for designing strategy is representational of the real market situation, otherwise the expected results from the strategies will never be realized (Hiebing, 2004, pp 2). The source for information that will be useful for designing the strategies varies in relation to the nature of the industry, the operations of organisation and purpose to which the information will be put into. For example gathering information that is meant to be used in designing the marketing strategies, an organisation is required to get the information concerning the market condition (Boone, 2005, pp 37) The information concerning the market condition may include the desires of the customers, the market price of some products as provided by the demand and the supply forces, and practices of competitors. The right source for information that is to be used in designing marketing strategies should be obtained from the various agencies of the organisation who interact with the customers, because they are the ones who are accessible to the customers, hence likely to understand the customer desires than the managers who are responsible of administration related matters (Cundiff, 2007, pp 48) On ensuring effective designing of strategies that are meant to improve the organisations competence, an organisation is supposed to base its redesigning using the past experience. This will enable an organization to avoid the possibility of repeating the errors that were committed in the previous designs (Bradley, 2005, pp231) 2. 2 Pricing. The pricing mechanism normally depends on the nature of the market structure. A market structure can either be a monopoly, an oligopoly or a competitive market (Gummesson, 2002, pp 137) Price setting in each market structure vary depending characteristics in each market. For example, in the competitive market, every firm in the market is a price taker. They are price takers on the reason that none of the firms can determine the price in the, otherwise the price in the market is influenced by the price mechanism. In a monopoly market, a firm has the powers to determine the price of its goods through the controlling of the supply (Luck, 1985, pp 132). For a firm to survive in the competitive market, the firm is expected to sell at the market price as provided by the market mechanism, otherwise its products are likely to experience a low demand compared to the products of the competitors (Adcock, 2001, pp 102). This follows from the demand law, that explains that when the price of a good increases, the demand of the good is likely to decline. The decline of the demand follows from the consumer either switching to the consumption of a substitute good that will benefit a competitor or reduce the consumption of the good due to the budget constraint (Hisrich, 2000, pp 112) In the competitive market, a firm that is likely to produce its goods and services at the lowest costs is the one that is likely to earn a competitive advantage over the other competitors in the industry. This follows from the fact that the production of goods with low costs will have an impact of increasing the profit margin of the company when selling the goods at the market price (Kotler, 1988, pp 199). This will also enable the firm to compete favorably in the price war in enhancing the demand of the its products, because the company will be able to realize the desired profits level even when selling the goods at the price below the market price (Gualtianan, 1995, pp 89). A firm will only attain the low costs of production if it produces the goods with a lot of efficiency in avoiding waste, that is, the firm should enhance optimal allocation and utilization of the resources in attaining an optimal amount of output at a given the specific level of technology. Organizations can enhance the efficient utilization of the resources by adaptation the various practices that are meant to optimally utilize the resources that include human resource development and the adaptation of the appropriate technology that is certain to enable efficient utilization of the resources owned by a firm (Webster, 1995, pp 47) 2. 3 Customer Satisfaction. Customer satisfaction plays an important role in creating consumer loyalties. The creating of loyalties will rescue the firm from incurring a lot of expenses in advertisement on the look for customers (Davenport, 2001, pp 69). The created consumer loyalty will retain the customers, as they are likely to consume the products of the company in the future. Therefore, it can be perceived as an investment that is meant to benefit the firm to realize the flow of income in the future following the enhanced loyalty. Consumer loyalty is maintained by the firm providing high standard goods to their customers and listening to the desires of the customers, otherwise, the firm is certain to loose the already created loyalties in the future if it does not meet the desires of the customers. The firm is also required to engage in product innovations overtime that are supposed to improve the quality of the products in factoring in the desires of the customers (Hutt, 1981, pp 201). This will reinforce the existing loyalties and also create other more loyalties that are certain to ensure the future demand for the products and services provided by the firm. There normally exist variations in the desires of the customers, implying that the providing of standardized services and products to customers is certain to satisfy the customers in varied ways. In such a situation, a firm is required to either provide a wide range of products that is meant to meet the varied desires or provide customized products and services that are meant to improve the level of customer satisfaction. The advantage for creating customer loyalties through customer satisfaction is that the firm is likely to reduce the costs in advertisement and other promotions because the customers that are retained are aware of the operations of the firm and its operations (Godin, 1999, pp 32). This will enable the company to reduce its cost of operation that will be reflected as an increased marginal profits, hence a positive step towards profit maximization. 2. 4 Product differentiation and patenting. Product differentiation can be perceived as being a strategy that is meant to make the products of some firm unique compared to the products that are offered by the competitors. It will enable the customers to identify the products easily without mistaking it for the ones offered by the competitors. Differentiation may include the adding of some features to the products offered to the market that is meant to sway the customers in enhancing high demand. The differentiations that make the product unique can be copyrighted to avoid the competitors from imitating the design of the product (Sandshoes, 2000, pp43). The patents will bar the competitors from imitating the products, thus a marketing strategy that is meant to enable the firm to minimize competition. 3. 0 Methodology 3. 1 Design The research will involve the collection of information concerning the organisation in question, evaluate its performance over time, and mostly by focusing at its profitability over time in relation to the various strategies that were taken by the organisation to enhance the performance. The study will look at the marketing strategies that are adapted by the organisation and their effects on performance of the organisation. The evaluation of the effects of the strategies on the organization will be identified on using the theories that have been established in relationship to the impact of various changes that are done within the organisation on the performance of the organisation. Therefore, the study will rather use qualitative data than quantitative given the nature of the topic addressed. 3. 2 Participants The main participant in the research is the shenzhen Energy corporation. The company is chosen as a representational of the domestic companies in evaluating the impact of economic globalization on domestic companies and on how best the companies should responding through the designing of marketing strategies in enhancing competence. Shenzhen energy corporation has been used as a representational following its ability to withstand the competition from foreign companies in the energy industry in China. 3. 3 Data collection Following the design of the research, the data that will be collected should be related to the marketing strategies that the Shenzhen energy corporation had taken in enhancing competitive advantage. The strategies that need to be identified include, how the company is enhancing customer Satisfaction, how does the company do pricing, how does the company reach the target group, how does the company gather information that is to be used in decision making concerning the design of marketing strategies, and how the company make its products competitive in the market. 3. 4. Data analysis Data analysis will be done by confronting the identified marketing strategies with the existing marketing theory as provided in literature. This will enable the study to bring out the logic behind the strategies that were taken by Schenzhen energy corporation is ensuring its success. 4. 0 Time Plan. The research will take a time frame of ten weeks, where each week will be allocated its tasks as provided by the schedule below: Task Week Making contacts on places where data and literature will be collected 1 Literature Reviewing 2-3 Collection of Data 4 Data Validation 5 Data Analysis and Interpretation 6-7 writing a draft report 8 Third party reading of the report 9 writing the final report 10 Bibliography Adcock, Dennis. Marketing: Principals and Practice. Financial Times/Prentice hall. 2001. Allan, Clement. Economic Globalization: Social Conflict. labour and Environmental Issues. Edward Elgar Publishing. 2004. Bradley, Frank. International Marketing strategy. Financial Times/ Prentice hall. 2005. Boone, Louis and Kurtz, David. Contemporary Marketing. Thomson South-Western. 2005. Cundiff, Edward and Govoni, Norman. Fundamentals of Modern marketing. University of California. 2007. Davenport, Teresa. Marketing Training Programs: Marketing Training Programs. American Society for Training and Development. 2001. Luck, David. Marketing Strategy and Plans: Systematic marketing management. Prentice hall. 1985. Lu, Ding and Zhou, Huizhong. Chinas Economic Globalization Through the WTO. 2003. Shenzhen Energy Website. Company Profile. Retrieved from; http://www. sec. com. cn/en/about/index. aspx? ModuleNo=080102 Fungi, Hung-gay. Chinese Challenges of Economic Globalization: The effect of WTO Sandhusen, Richard. Marketing. Barrons Educational Series. 2000. Gardner, Susannah. Buzz Marketing with Blogs for Dummies. Wley. 2005. Godini, Seth. Permission in Marketing. Simion Schuster. 1998. Gualtianan, Joseph and Paul, Gordon. Marketing Management: Strategies and Programs. McGraw-Hill. 1995. Gummessoni, Evert. Total relationship marketing. Butterworth-heinmenn. 2002. Hiebing, Roman and Cooperi, Scott. The One Day Marketing Plan for an organisation: Organizing and Completing a working Plan. McGraw-Hill Professional. 2004. Hisrichi, Robert. Marketing: Business Libr. Barrons Series. 2001. Hopper, Paul. Living with Globalization. Berg publishers. 2006. Hutt, Michael and Speh, Thomas. Industrial Marketing management: A Strategy View of Organizational Markets. University of Michigan. 1981. Kotler, Philp. Principles in Marketing. Pearson Prentice Hall. 2005. Kotler, Philip. Management Marketing: analysis, planning process, implementing, and controlling. Prentice hall. 1988. Peerenboomi, Randalla. Chinas Modernization. Oxford University Press. 2007. Prigoff, Wyner. Economics of the Social workers University of Michigan. 1999. Stalkeri, Peter. The Social Effects of Globalization. Prentice Hall Publishing. 1998. Webster, Fredrick. Industrial , Marketing Strategy. John Wiley and Sons. 1995.

The Hotel Industry In Britain

The Hotel Industry In Britain According to the British laws a hotel is a place where a benefited traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for a long time, until the industrial revolution in England, which brought about new ideas and progress in the business at inn keeping. The invention of the steam engine made traveling even more prominent. Which had to more and more people traveling not only for business but also for leisure reasons. This lead to the actual development of the hotel industry as we know it today. Hotel today not only cater to the basic needs of the guest like food and shelter provide much more than that, like personalized services etc. Hotels today are a Home away from home. Hotel can be classified into different categories or classes, based on their operational criteria. For example the type of accommodation they provide, location of the property, type of services provided, facilities given and the clientele they cater to can help categories hotels today. The market segmentation is economy hotel, mid market hotel, suite hotels, first class hotel, deluxe hotel, casino hotels, resort hotel and resident hotel. Source:http://www.scribd.com/doc/6170286/Introduction-to-the-Hotel-Industry Hospitality industry offers a variety of service including food service and accommodation and has different organizations. One of the most common sectors of hospitality industries is hotel and followed by restaurants. Hotel and restaurants have commonalities but differs in many ways they serve and the quality service that they offer. The organisational sturcture of a hotel Two main divisions in any hotel. The first is operational which contains the following departments : Food and Beverage division Accommodation House keeping Security Functional division contains the following hR Mgt Markeying Finance A/c Dicuss each departments roles Scale and scope of hospitality: Firstly, there are four basic types of the hotel ownership such as the franchise, privately owned and operated, leased and managed, on the other hand restaurant can be franchised and privately owned only. The franchise operation is privately owned but the owner pays for the franchise fee and followed by the royalty which is paid monthly and according to the contract same as the restaurants. The privately owned and operated hotel has company partnership which that may have investors or others with a financial interest in the hotel, however, in the restaurant industry it has one sole or partner ownership who run the business. Leased hotels are owned by individual or company but only lease the establishment. And lastly, the managed hotel is privately owned but has an agreement with another hotel brand to run the hotel operations. Source:http://www.ehow.com/about_5598328_types-hotel-ownership.html#ixzzOfDhyE1W Assessment of hospitality related orgs: ( judgement, evaluate) According to People 1st State of the Nation Report 2009, it is roughly 31% of high turnover in terms of labor in the industry and the employers are spending GBP 414 million on recruiting and improving new staff in 2008/09. Secondly, in diversity perspective in terms of products and services such as food, drinks, accommodation, conferences and banqueting, leisure facilities, levels of services and customer service varies on what kind of hotel and restaurant are. This means the target that they are targeting differs the quality that they are offering. For instance, in 5-star hotel you will see that the food and service are quite posh and branded, the facilities are expensive which exceeds on your expectations, thus, you are delighted of the food and service they offer compared to the 2-star hotel which is much cheaper. These are the things that we are considering regarding the factors that makes it diverse in service . Another thing is the culture of a certain country that they offer different meals and different kinds of meat according to the norms that they are believing in like the Halal food in Muslim country which the people do not eat pork. It is bizarre to give them this meat (pork) because it cre ates chaos and conflict to you when you set up a business in Muslim country. The organizational side of the hotel and restaurant can be divided into operational and functional. The operational is more on food preparation, food and services, accommodation service and front of house services while the functional is more on human resources, finance, marketing, research and development, security and maintenance. In operational point of view in the hotel are much sophisticate and posh and meticulous than the restaurant perspective. The hotel offers international food much more compared to restaurant which is much limited. Hotels caters all according to customers need. In terms of employees such as the waiter and receptionist, the hotel are hiring much more people and mostly who have a degree with personality and experience while the restaurant need few employees regardless of a degree , personality and experience to a certain degree. In functional, the hotel have human resources and high security and maintenance primarily because it is much bigger company and enor mous responsibility and caters different nationality with regard the employee and customers. The following are the organisations which are related to these industries: I want to do this! Whats This? People 1st is the sector skills council for hospitality, leisure, travel and tourism. They are working to transform skills in the sector, particularly in the areas of management and leadership, customer service and craft skills. They are committed to ensuring that public funds support the industry to develop only those qualifications and programmes that meet the needs of employers. The British Hospitality Association has been representing the hotel, restaurant and catering industry for 100 years. The Association exists to ensure that the views of the British hospitality industry are represented in a forceful, coherent and co-ordinated way to government and policy makers in the UK and internationally, in order that its members businesses can flourish. The Institute is delighted to release a new suite of five online learning modules which are freely available to all. The modules are tailored to meet the needs of hospitality and tourism students and professionals. They also support learning for our own Hospitality Management Qualifications. These organizations helps everyone what are the current trend and development in hospitality industry. It keeps us update and be aware about the opportunities in the market. Moreover, it enhances our knowledge and we have questions we can check it out anytime we want to. On top of that, it helps the hospitality industry what are the things they need to improve which quite fruitful to all. Task 2 The hotel and restaurants have commonalities in terms of functional and operational side of hospitality management but they have differences in other things. The hotel functional side are the human resources, finance, marketing, research and development, security and maintenance where the restaurant varies whether the restaurants are fast food chain, fine dining restaurants or vending machine. In fast food chain like McDonalds has human resources, finance, marketing ,research and development, security and maintenance however fine dining restaurants do have but others do not have. In operational points of view in the hotel and restaurants like food preparation , food and beverage services, accommodation services and front of house services have same legislative law regarding the health and safety ,environmental law and other laws. The way they do quality service differs in the way they deal the customers and their target market as the hotel restaurants are more meticulous and customer oriented than the restaurants in the market. Hotels have star rating according to their quality and status and much more posh compared to restaurants. The hotels now offers more careers than the restaurants from a wide variety of jobs to choose from. They can apply in management, event organisation, restaurant and bar work as well as operational roles which includes the finance, human resources and marketing. On the other hand, careers in restaurants include management and chef work which is the most difficult to look for purely because of lacking the required skills and experience but in the larger restaurants opportunities for business managers, finance managers and operational staff are existing. In conferences and meetings and events are massive business that mostly involves in the hotel which accounts of 60% according to the British Hospitality Association Centres trends and statistic 2008. Many occupations in the hospitality industries are offering full time, part time and casual and from agency. The full time has 40 hours a week normally but can exceed depending on the availability of the employee whilst in part time offers 20 hours only. The casual are just on call employees but have a limited benefits compared to full time and part time job. On the other hand, if they run out of members of staff they might call from agency to cover up for those who make an absent or those situations that needs more staff . Part-time job are mostly students and they are hired according to their availability especially in the hotel and fast food chain restaurant. The part-time job salary is roughly 5.82 and the full time is much higher depending on how much longer they are in the company. It varies from person to person and it depends on the size of the company and the amount of the responsibility involved and sometimes , packages can include profit-related. Restaurants employ more th an 526,000 full time and part time staff accounting 82% in the UK. In the hotel the full time are approximately 72% in terms of employability. In the UK there are over 46,000 hotels and guest houses and the hotel industry remains a vital role in the economy having an annual turnover of roughly 40,000 pounds according to trends and statistics in 2008 British Hospitality Association. In terms of salaries, the trainee hotel manager earns from 12,000 pounds to 19,000 and the more experience hotel manager gets 16,000 to 22,000 while the restaurant manager salary range from 16,000 to 20,000 pounds. As far as structure is concerned, hotels and restaurants are different in many ways such as the hierarchy ,teams, organisations structures number of employees , career progression , staff characteristic , flexibility and interpersonal skills. The hotels have general manager that look the company as a whole or have a big picture of it. It is break down into department where they are specific on their task like restaurant manager has a responsibility to manage the people working in the restaurant such as the waiter, receptionist and the back of the hotel like the chef. On the other hand, the restaurant is much simple to operate and few people are working here so the restaurant manager are much more relax and specific on what they are doing in the said establishment. The progression of career in the hotel is much better than the restaurant for the reason that if you are working in the hotel it is much easier for you to be hired in higher position in the restaurant since you have the bac kground working in the hotel. In addition, hotel staff can still have the options to apply in the other hotels and restaurants such as the supervisor after being a waiter before. This is what we call career advancement after having intensive training and qualification given by the hotel apart from the experienced gained in the hotel. Since working in the hotel has diverse nationality , the personal growth and confidence become an asset and as time goes it develops which makes you a flexible type of person, thus, having a good interpersonal skills which the employer is looking for. Having said that, the hotel is still has plenty of advantages than the restaurant, although restaurant has pros in many things. But of course, it depends on the person as well if how determined and persevered he is in achieving his goals and be promoted in the company. Qualifications in the hotel and restaurant industries can be apprenticeships, national vocational qualification(NVQ), vocationally related qualification(VRQ) and degree as well. The apprenticeships are nationally designed for young people in age bracket of 16-24 which has two levels like the apprenticeship and the advanced apprenticeships and consist of an NVQ and three key skills such as the application of number, communication and IT. The NVQ is developed by National Occupational Standards which focus on job responsibilities within the scope of the industry which is complied in a portfolio evidence. The vocationally related qualification (VRQ) sometimes called as technical course of study usually 1-5 days. These qualification have levels from level 1-3 , A Level 2 NVQ is equivalent to 5 GCSEs grade A to C, and A Level 3 NVQ is equivalent to 2 A Levels.